While “voice” is still important to convey tone and elaborate, SMS and Short Codes and the stars of fast, efficient communication today.
On December 3, 1992, the first SMS was sent. Neil Papworth, a 22-year-old test engineer for Sema Group (which is now Airwide Solutions), used a personal computer to send the text message “Merry Christmas” via the Vodafone network to the phone of Richard Jarvis. Richard was at a party in Newbury, Berkshire that had been organised to celebrate the event of the “first SMS sent.”
An SMS is a text messaging service if most telephone, internet, and mobile-device systems in 2018. It uses standardized communication protocols to enable mobile devices to send and receive short text messages. On the other hand, an SMS short code is a 5-6 digit phone number that is used by businesses to enable consumers to opt-in or not to their SMS programs. Once they opt in, short codes are used to send text message coupons, offers, promotions, and such.
DIDx offers incoming SMS function of DIDs of 19 nations, and just recently incoming Short Code messaging for most of the USA. Here is an example of excellent incoming SMS use. Each year ITEXPO conference and exhibition includes an IDEA Showcase. After the startups share their pitches, the audience gets to vote on the one that impresses them the most.
How important is that? A DIDx customer’s customer Suzahdi (cosplay and classic leather jacket brand) shared with us that when they call a client to get measurements and things like that, quite often the client does not answer the phone or if they do, is a little offended … as if the fact the vendor is calling sort of invades privacy. The Suzahdi rep said that when they text a question instead, the customer answers almost right away and is not one bit upset. It is almost as if the text has taken over as the preferred method of communication.
Most people, especially those under age 40, would go stir crazy if you took their texting option away. From Skype to WhatsApp to Slack or the standard SMS, people send over 6 billion texts per day just in the USA. According to Portio Research, people worldwide will send 8.3 trillion text messages in just 2018 alone. That’s almost 23 billion messages per day, or almost 16 million messages per minute.
According to Mobile Marketing Watch, text messages have a 98% open rate, while email has only a 20% open rate. That alone is a good reason for VoIP companies and CLECs using DIDx are very interested in buying SMS-enabled DIDs to resell.
My first Short Code experience was with World Market because I like to shop there, so I welcome the coupons and store announcements. Businesses short codes are great to inform and stay in touch with customers who opt in.
Many businesses use Short Code SMS for Two-Factor Authentication messages to enable customers to login to their accounts online, get account balances or chat with a business chatbot when they are using a new device. The business sends a 6 digit code that enables the customer to log in from the new device.
When people travel abroad, they often are not able to use their voice or texting via their domestic cell phone service, but if they have a SMS-enabled and Short Code-enabled virtual phone number from their provider, they will still be able to receive SMSes and Short Codes.
DIDx is the virtual phone number veteran since 1999 in beta and since 2005 in fully effective, efficient use and now by 35,000 wholesale telecom customers. Want to take advantage of DIDx’s incoming Short Code and regular SMS features? Log in to your account today, click to send us a message with your interest, and we will help you get started.
Port your customers’ phone numbers to DIDx.net, and they can receive messages from most US Short Codes. Kind of another awesome way to not only get voice and SMS customers, but also to RETAIN THEM!